Levis, The Strongest Thread

Two posters for the Levis 501. A product shot of their jeans – deconstructed down to the individual threads and buttons, and then reforming the pair and incorporating the sentence “this is a pair of Levis, sewed with the strongest thread,” conveniently found on the inside pocket of the jeans.

studio of record: sagmeister inc.
photo credit: tom scheirlitz